MEMBANGUN DAYA SAING INDUSTRI KREATIF-PARIWISATA BERBASIS KEARIFAN LOKAL MENUJU ONE VILLAGE ONE PRODUCT
Abstract
Abstrak
Ekonomi kreatif dan sektor wisata merupakan dua hal yang saling berpengaruh dan dapat saling bersinergi jika dikelola dengan baik. Peluang industri kreatif bagi semua daerah di Indonesia menjadi sangat terbuka sebagai dampak dari keanekaragaman seni, budaya dan warisan budaya, namun masih terdapat beberapa permasalahan yang menghambat pengembangan industri kreatif di Indonesia. Penelitian ini bertujuan (1) membangun model strategi penguatan daya saing industri kreatif wisata bernilai kearifan lokal dengan platform klaster industri; (2) Mengembangkan produk dan jasa industri kreatif pariwisata dengan memanfaatkan potensi sumber daya unggulan daerah menuju one village one product. Metode penelitian survey. Survey dilakukan kepada pelaku usaha mikro kecil dan menengah (UMKM) anggota klaster yang tergabung dalam klaster industry kreatif pariwisata di wilayah Kabupaten Karanganyar. Metode sampling yang digunakan adalah proportional random sampling. Temuan penelitian adalah: (1) Intensifikasi sumberdaya berbasis kearifan lokal berdampak positif pada penguatan daya saing kompetensi berorientasi pasar dan entrepreneurship; (2) Peningkatan daya saing kompetensi berorientasi pasar lebih dominan dibandingkan entrepreneurship; (3) Proses pelaksanaan strategi penguatan daya saing industry kreatif-pariwisata berbasis kearifan local berdampak positif terhadap kinerja strategi yaitu one village one product; (4) dukungan eksternal merupakan predictor pada strategi penguatan daya saing industry kreatif priwisata bernilai kearifan local.
Kata Kunci: daya saing; kearifan local, one village one product (ovop)
Full Text:
UntitledReferences
DAFTAR PUSTAKA
Afsharghasemi, A. Zain, M. Sambasvian, M. Imm, S. 2013, ‘Market Orientation, Government Regulation, Competitive Advantage and Internationalization of SMEs: A Study in Malaysia’, Journal Of Business Administration Research, 2(2), pp, 13-22.
Al-Alak, BA. Tarabieh, SA. 2011, ‘Gaining Competitive Adavantage and Organizational Performance through Customer Orientation, Innovation Differentiation and Market Differentiation’, International Journal of Economic and Management Science, 1(5), pp. 80-91
Baker, W. E., & Sinkula, J. M. 2005. ‘Market orientation and the new product paradox’, Journal of Product Innovation Management, 22(6), pp. 483-502.
Day, G. S., & Wensley, R. 1983, ‘Marketing theory with a strategic orientation’, The Journal of Marketing, 47(Fall), pp. 79-89.
Hean, Tat Keh., Thi, Tuyet, M.N., & Hwei, Ping Ng 2007, ‘The Effect of Entrepreneurial Orientation and Marketing Information on the Performance of SMEs’, Journal of Business Venturing, 22(4), pp. 592-611.
Husnah, Subroto, B. Aisjah, S, Djumadli 2013, ‘Competitive Strategy Role in Developing SMEs with RBV Perspective: A literature Review’, International Journal of Business and Behavioral Science, 3(3)
Learned, E.P., Christensen, C.R., Andrews, K.R., & Guth, W. 1969. Business policy. Homewood, IL: Irwin.
Lechner, C. Gudmundsson, SV. 2014, ‘Entrepreneurial Orientation, Firm Strategy and Small Firm Performance’, International Small Business Journal, Vo. 32, No. 1, pp 36-60
Lumpkin, GT. Dess, GG, 1996, ‘Clarifying the Entrepreneurial Orientation Construct and Linking it to Performance’. Academy of Management Review, Vol. 21(1).
Miller, D. 1988, ‘Relating Porter's business strategies to environment and structure: Analysis and performance implications’, Academy of management Journal, 31(June), pp. 280-308.
Miller, D. 1983, ‘The correlates of entrepreneurship in three types of firms. Management Science’, 29(7), pp. 770-791.
Morris, M., Paul, GW, 1987, ‘The Relationship Between Entrepreneurship And Marketing In Established Firms’, Journal Of Business Venturing, Vol. 2, Issue 3, pp. 247-259.
Narver, J. C., & Slater, S. F. 1990, ‘The effect of a market orientation on business profitability’, The Journal of Marketing, 45(4), pp.20-35.
Nuvriasari, A dan Hadiyati, U 2008, Governance di Lingkungan Usaha Kecil Menengah Studi Empiris pada Usaha Kecil Menengah di Propinsi DIY, SINERGI: Kajian Bisnis dan Manajemen, Vol. 10 No. 2, Juni 2008
Ooi, Can-Seng 2006, Tourism and the Creative Economy in Singapore.
Porter, M.E. 1980, Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press, New York/Collier Macmillan, London.
Slater, S. F., & Narver, J. C. 1994, ‘Does competitive environment moderate the market orientationperformance relationship?’, The Journal of Marketing, 58(1), pp. 46-55.
Tulus T. H Tambunan, 2001, Industrialisasi di Negara Sedang Berkembang, Ghalia Indonesia, Jakarta.
Vincenzo, E.V., L. Trincher & S. Amato. 2010, Handbook of Partial Least Square. Springer-Verlag Berlin Heidelberg.
Wicaksono, G., Nuvriasari, A 2012, ‘Meningkatkan Kinerja UMKM Industri Kreatif Melalui Pengembangan Kewirausahaan dan Orientasi Pasar: Kajian Pada Peran Serta Wirausaha Wanita di Kecamatan Moyudan Kabupaten Sleman, Propinsi DIY’, Jurnal Sosio Humaniora, Vol. 3 No. 4, September 2012.
Yoeti, Oka A. 1985. Pengantar Ilmu Pariwisata, Bandung: Angkasa
DOI: https://doi.org/10.36587/probank.v5i1.572
Refbacks
- There are currently no refbacks.
| © 2019 ProBank: Jurnal Ekonomi dan Perbankan |