Analysis of Advertising, Sales Promotion, and Public Relation on Coffe Purchasingdecisions in The Sragen Coffe Garage During the Covid-19 Pandemic

Brotojoyo, Endang and Purwantini, Veronica Titi (2020) Analysis of Advertising, Sales Promotion, and Public Relation on Coffe Purchasingdecisions in The Sragen Coffe Garage During the Covid-19 Pandemic. Journal of Indonesian Science Economic Research (JISER), 2 (5). pp. 17-24. ISSN 2686-0074

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Abstract

Purpose this study is to empirically determinethe effect of advertising, sales promotion and public relations partially and simultaneously on purchasing decisions. The sample in this study amounted to 100 respondents using the Slovin formula and the sampling technique of the Con-vinience Sampling method. Types and sources of data obtained from primary data sources and secondary data sources. Data was collected by making a questionnaire regarding advertising, sales promotion, public relations and purchasing decisions. The results of that partially and simultaneously the effect of advertising, sales promotion and public relations has a positive and significant effect on purchasing decisions. The results of the calculation of the coefficient of de-termination show that the variables of advertising, sales promotion and public relations can explain the purchasing decision variable by 77.2%, while the remaining 22.8% is influenced by other variables not included in this study, such as location, personal sales and publications

Item Type:	Article
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Law, Arts and Social Sciences > School of Management
Depositing User:	Veronica Titi Purwantini
Date Deposited:	04 Aug 2021 06:00
Last Modified:	04 Aug 2021 06:00
URI:	http://repository.undha.ac.id/id/eprint/1213

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